Floor Cleaning Company Boosts Monthly Leads by 650%

Client: Residential & Commercial Floor Cleaning Service
Location: Florida

Background

❌Poor keyword targeting and irrelevant clicks
❌Lack of local SEO and ad extensions
❌Minimal brand awarenessLeads growth

Our Objective

✅Leads growth
✅Increase conversions while maintaining profitability
✅Increase ROI

Results

Strategy

• Created tightly themed Search & Display Ads for services like tile cleaning, carpet shampooing, and wood floor polishing

•Implemented geo-targeting and negative keyword filtering

•Used image-rich Display Ads to demonstrate results

•Launched remarketing for non-converting visitors

Results

Leads grew from 40 to 300+ per month

•Conversion rate increased from 2% to 8.5%

•ROI improved by 500%

The client now runs campaigns year-round with consistent bookings and has expanded to 3 more cities based on demand.

Key Takeaway
“Performance Max wasn’t the right fit for this niche, . Most importantly, aligning with the client’s business goals from the start made all the difference.The client now runs campaigns year-round with consistent bookings and has expanded to 3 more cities based on demand.”