Industry: Transportation / Events
Location: Los Angeles, CA

• Leads increased from 90 to 750+ per month

•Cost per lead reduced by 52%

•Return on Ad Spend (ROAS): 8.2

Luxury Limousine Company Drives 8X ROI with Google Ads

Background

❌Low ROAS 2.2
❌High CPC due to luxury market segment
❌High bounce rate from mobile traffic
❌No tracking to measure quality of leads

Our Objective

✅ Achieve a sustainable ROAS of 4 or higher
✅ Created fast-loading, mobile-first pages
✅ Focused on high-intent, event-based keywords
✅ Highlight the premium value of the brand

Strategy

1. Keyword & Audience Targeting

•Focused on high-intent, event-based keywords like “wedding limo service near me,” “luxury airport limo,” etc.

•Implemented call-only campaigns during peak hours for instant bookings

2. Ad Campaign Types

•Search Ads with structured snippets (fleet types, service areas, operating hours)

•Display Ads targeting event planners, business travelers, and affluent zip codes

•Remarketing to site visitors who didn’t convert

3. Landing Page & UX Optimization

•Created fast-loading, mobile-first pages with a direct “Request a Quote” CTA

•Added customer reviews and photo galleries of vehicles to boost trust

•Integrated Google Ads and GA4 conversion tracking

ResuIts

•Qualified leads increased by 733% over 6 months

•Bookings for high-value packages (weddings & corporate) doubled

•The business now dominates SERPs for local luxury transport queries and sees year-round steady growth

Key Takeaway
“Focused on high-intent, event-based keywords like “wedding limo service near me,” “luxury airport limo,” etc. Implemented call-only campaigns during peak hours for instant bookings

Industry: Transportation / EventsLocation: Los Angeles, CA