Scaling a Dental Clinic’s Patient Bookings with Google Ads

Client: Local Dental Clinic Location: Chicago, IL

Background

❌Low visibility in a competitive area
❌No existing Ad strategy
❌Poor landing page UX affecting conversions

Our Objective

✅Increase conversions while maintaining profitability
✅Highlight the premium value of the brand service
✅Reach Quality Leads

Our Strategy

✅Launched targeted Search Ads for services like emergency dentistry, root canals, and teeth whitening
✅•Geo-targeted campaigns with local extensions
✅•Built mobile-optimized landing pages focused on appointment requests
✅•Integrated call tracking and appointment form conversion tracking

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Results

dental seo

Results

Patients started booking through both phone and online channels rapidly, establishing the clinic as a local leader within a few months.

Key Takeaway

“Performance Max wasn’t the right fit for this niche, Integrated call tracking and appointment form conversion tracking Most importantly, aligning with the client’s business goals from the start made all the difference.”

Industry: Medical leads increased by 420% in 6 months

•Cost per lead reduced by 38%
•Phone calls and online bookings tripled

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