Scaling a Premium Leather Bag Brand with Google Ads

Industry: Fashion & Accessories (eCommerce)
Ad Spend: $24,000
Revenue Generated: $150,000
Conversions: 460+
Return on Ad Spend (ROAS): 6.25

Background

❌Google Ads wasn't setup
❌Low ROAS 2.2
❌Low Quality Ads Setup

Our Objective

✅Achieve a sustainable ROAS of 4 or higher
✅Increase conversions while maintaining profitability
✅Reach qualified shoppers in the US and Canada
✅Highlight the premium value of the brand

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Results

Strategy

1. Campaign Restructuring
•Segmented campaigns by product category and geography (US and Canada)
•Created focused ad groups to better control bidding and messaging
•Transitioned from Performance Max to Standard Shopping campaigns for greater control
 
2. Bidding & Budget Optimization
•Adopted Target ROAS bidding based on product performance
•Increased ROAS targets for underperforming groups to reduce waste
•Lowered ROAS targets for top-performing products to scale efficiently
 
3. Creative & Feed Enhancements
•Optimized product titles and descriptions to highlight key selling points like “full-grain leather”
•Promoted entry-level products to drive traffic while upselling premium items
•Conducted weekly search term audits to eliminate irrelevant traffic

Results

•ROAS grew from 2.2 to over 6.25 in just a few months
•Over 460 conversions achieved with consistent growth month-over-month
•$24,000 in ad spend generated approximately $150,000 in revenue
•Better campaign control led to more profitable, predictable results

Key Takeaway
“Performance Max wasn’t the right fit for this niche, premium product. A tailored approach using standard shopping campaigns, segmented structure, and feed refinement was critical to success. Most importantly, aligning with the client’s business goals from the start made all the difference.”

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